Sun setting over rolling Iowa pasture
Prole, Iowa · Family-raised beef

Three generations
of raising beef.

Hormone-free, antibiotic-free Iowa beef, raised under roof on our family's farm in Prole and cut exactly the way you ask for it.

  • $7.49/lb hanging weight
  • Processing included
  • Pickup or delivery
1994
Dan Brownlee running his own operation in Prole
2015
Iowa Environmental Stewardship Award
300
acres in Warren County, Iowa
0
added growth hormones. Ever.

Prole Pastures

Three Generations of Raising Beef · Prole, Iowa

Reserve a share · Now reserving

Whole, half, quarter, eighth.

Pick the size that matches your freezer and your family. Transparent pricing, no surprises — a 60% holding fee locks your share, the balance splits into two easy payments, and the final invoice settles at actual hanging weight.

If something's wrong, we make it right.

You're buying from a family, not a brand manager. We stand behind every animal that leaves our farm.

No surprises at pickup.

$7.49/lb hanging weight × actual lbs, with processing included. 60% holds your share; balance in two easy payments — or split it with Klarna & Afterpay. Totals shown are estimates.

Shares are held in the order they're reserved.

Each harvest window fills first come, first served. Not ready yet? Get notified when the next one opens.

Will it fit?

How much freezer space do you have?

Tell us the cubic feet of empty freezer space, and we'll recommend the largest share that fits comfortably — with a little buffer for the inevitable add-on bundle.

cu ft
Prole Pastures · Iowa Beef
Beef primal cuts diagram — every share includes all cuts
Every share. Every cut.
  • Steaks — ribeye, strip, sirloin, tenderloin, T-bone
  • Roasts — chuck, rump, sirloin tip, brisket
  • Ground beef — 80/20, 1-lb packs
  • Short ribs & stew — shank, brisket, plate
  • Soup bones — marrow + knuckle, free
  • Organ meats — liver, heart, oxtail (optional)

Every size gets every cut. Bigger share, more of each.

Recommended

A half fits comfortably with room left over for ground beef bundles, holiday roasts, or seasonal pork.

Reserve a Half

Hanging-weight ranges reflect normal variation in finished animal size. Take-home is typically about two-thirds of hanging weight once bone and trim come off. Exact hanging weight is confirmed at the locker — your final invoice reflects actual pounds.

  • Hormone-free
  • Antibiotic-free
  • Raised under roof
  • Bred from our own genetics
  • Processing included
  • Your cut sheet, your way
  • Prole, Iowa
The promise Raised under roof. Bred from our own genetics. Cut the way you ask for it. Reserve Yours
Why us

Everything you'd want from a family beef farm. Nothing you wouldn't.

Raised Under Roof

  • Dry, comfortable, low-stress cattle in every Iowa season
  • We control the feed — every animal, every day
  • Finished under roof in our own hoop buildings

Clean & Traceable

  • No growth hormones, period
  • Antibiotics only for a sick animal — then it leaves the beef program
  • Bred from our own genetics, start to finish

Local, Start to Finish

  • Born and raised in Warren County
  • Processed at Maxwell Custom Beef in Des Moines
  • Picked up at the locker, or delivered to your door
Presented by Governor Terry Branstad and Lieutenant Governor Kim Reynolds
The farmer

Dan Brownlee has farmed this ground his whole life.

Dan grew up helping his dad on the farm and has run his own operation since 1994 — corn, soybeans, hay, and a cow-calf herd he finishes himself. Your share comes from that herd.

In 2015 the farm received the Iowa Environmental Stewardship Award for its conservation work: cover crops, manure management and pasture management. Dan has also served on boards and committees for 4-H, FFA and conservation.

  • Owner & operatorsince 1994
  • Crops & cattlecorn, soybeans, hay, cow-calf
  • Community4-H, FFA & conservation boards
The honest math

Pay for the beef.
Not the middle.

Every layer between the farm and your freezer — packers, distributors, retail cases, subscription warehouses — adds cost without adding beef. A share removes the layers: one animal, one locker, one transparent price per pound.

$7.49/lb hanging weight, a 60% holding fee that counts toward your total with the balance in two easy payments, and processing included. That's the whole math.

See Full Pricing
Compared on Prole Pastures Grocery counter Delivery boxes
Know who raised it Our family, by name No No
Hormone & antibiotic-free Verified on our farm Varies by label Varies by box
Cut to your spec Full custom cut sheet Pre-cut case Pre-packed
Pricing One rate: $7.49/lb hanging Marked up per cut Subscription premium
Processing Included in the price Built into the markup Built into the box
Where it finishes Under roof, Prole, Iowa Unknown Varies
How it works

Reserve it.
We raise it.
Pick it up.

Four steps between you and a freezer full of beef you know the story of. No middleman, no mystery meat, no supermarket markup.

Read the full process
  1. Week 0

    Reserve your share

    Pick your size and send the reservation. A 60% holding fee locks your spot in our next harvest window — pay it your way, including Klarna or Afterpay.

  2. Months 1–6

    We raise it

    Finished under roof in our hoop buildings. We feed it, we know what's in the feed, and we keep it low-stress.

  3. Week 26

    Processed at Maxwell Custom Beef

    You tell us how you want it cut — steak thickness, roast sizes, ground beef yield. Processing is included in your price.

  4. Pickup day

    Pick it up — or we deliver

    Your final invoice goes out once hanging weight is set. Pick up at Maxwell Custom Beef the week it's ready, or have it delivered for an added charge.

Why hoop buildings

Under roof.
Year-round.

Most beef in this country finishes outdoors on a feedlot. Ours finishes indoors, under a hoop building. It keeps the cattle dry, comfortable, and less stressed — which shows up in the meat. We know exactly what goes into them, every single day, in every season.

Currently Summer dawn

Scroll. The seasons cycle. The cattle don't.

From the farm We don't market our beef. We raise it, we cut it, we hand it to you at the locker door. Reserve Yours
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Harvest dates and new bundle boxes, straight from the farm. We only write when there's news worth sending.

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